This site earns money when readers sign up to gambling operators through our links. That is the whole business model, it creates an obvious conflict of interest, and pretending otherwise would undermine everything else we publish. So here it is in full.
How the Commission Works
When you click a link marked as commercial and go on to register and deposit at an operator, we may receive a payment from that operator. It costs you nothing — the terms, bonus and rates you get are identical whether you arrive through our link or type the address directly.
Payment usually takes one of two forms: a one-off amount for a qualifying signup, or a share of the operator's net revenue from that player over time. The second is the more common arrangement in this industry, and it is worth understanding what it means — an affiliate on revenue share earns more when a player loses more. That is a structural conflict, not a hypothetical one.
What we do about it. Our scores come from the published rating model, which contains no commercial input. We publish the downside of every operator we list. We tell readers when to skip a bonus rather than take it. And we say plainly, on multiple pages, that pokies cost money to play over time — because they do.
How Commercial Links Are Marked
- Every commercial link carries
rel="sponsored nofollow"in the markup, as search engine guidelines require. - A disclosure line appears at the top of every page on this site, above the content, not buried in a footer.
- Operator listings that pay us are not visually distinguished from those that do not, because position is set by score, not by payment.
What We Do Not Do
Sell placement
Position in the rankings is the output of the scoring model. It is not for sale at any price, and requests to buy it are declined.
Accept copy approval
Operators do not review our text before publication and cannot request removal of a negative finding.
Take comped accounts
Test accounts are self-funded. An account topped up by the operator does not experience the cashier the way a player does.
Hide the losers
Slow payouts, sticky bonuses and unverifiable licences are written up on the pages they apply to, including for operators we earn from.
What This Means for You
Read every affiliate site — this one included — with the commercial relationship in mind. Three habits protect you regardless of who is writing:
- Verify figures at the source. Bonus terms, wagering multiples and withdrawal limits live in the operator's own terms page and cashier. A review is a starting point, not the final word, and terms change without notice.
- Distrust superlatives. "Best", "top-rated" and "#1" mean nothing without a published method behind them. Ours is on the rating page; if a site does not have one, that tells you something.
- Treat any income claim as a red flag. Gambling is not a way to earn money. Any site suggesting otherwise is not being careless, it is being dishonest.
Why We Disclose
Beyond it being the right thing to do, undisclosed commercial content is treated as deceptive under Australian consumer law and as link spam under search engine guidelines. Both are good reasons. The better one is that a review nobody can trust is worth nothing to write.
Disclosure Questions
Does clicking your link cost me anything?
No. Bonuses, terms and rates are identical whether you use our link or go direct. The operator pays the commission out of its own marketing budget.
Do operators that pay more get ranked higher?
No. Position comes from the published scoring model, which has no commercial input. Operators we earn nothing from appear where their score puts them.
Can an operator have a negative review removed?
No. Operators do not get copy approval and cannot request removal of a finding. They can submit a correction with evidence, which we check and publish.
How do I tell which links are commercial?
They carry rel="sponsored" in the markup and the disclosure line sits at the top of every page. Any link to an operator's site should be assumed to be commercial.